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Royal wedding gives newspaper sales a boost

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By The Drum Team, Editorial

May 4, 2011 | 1 min read

UK newspapers got a much needed boost over the weekend with the royal wedding increasing sales of some titles by up to 25% on Saturday according to early industry estimates.

Both the Guardian and Times are understood to have sold an extra 25% compared to the previous Saturday, with the Guardian selling 500,000 and the Times 700,000.

The Independent is thought to have upped sales by around 10% to 230,000, the Daily Telegraph by 20% to 950,000, the Sun by 20% to 3,300,000, and insiders at the Daily Mail have reportedly indicated sales to be “well up” compared to its Saturday average of 3,100,000 although no estimate was given.

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