Lakeland launches new ecommerce site by AWA
Lakeland, the kitchenware company, has launched a new ecommerce website to support the growth of its multi-channel retail business – www.lakeland.co.uk.
Responsible for the design and front end build of the new site, Leeds-based digital agency AWA worked closely with the Lakeland team to create an site that simplifies the online buying process and helps customers shop online with the same ease they would encounter in a Lakeland store.
The site provides a wide array of product and housekeeping/cooking information, easy navigation, and recommendation tools. It incorporates many functions including personalisation, multivariate testing, recommendations and active merchandising.
Tony Preedy, marketing director of Lakeland said: “We are extremely proud of our new website. We were determined that our new platform would enable us to give our customers the very best levels of service, and to enable us to present our innovative range of products in the best possible light.”
AWA MD Christina Marks commented: “This has been a fantastic project and one which we’re all very proud of. Working closely with the Lakeland and Javelin teams, we’ve been able to further bring the Lakeland brand to life online, allow ultimate flexibility for merchandising and content and create a front-end build that forms a genuine foundation for future exciting technologies and development.”