BJL tells rain to ‘Feck Off’ in new campaign for Sandtex Ireland
Sandtex Ireland is rolling out a new advertising and marketing campaign themed around the line ‘Feck off rain’ as part of its ‘Ireland deserves sun’ initiative.
This campaign is to be supported outdoor advertising visuals of a 99 ice cream, as well as PR, social media and road-show activity.
Creative is by Manchester’s BJL while media buying is handled by MEC in Dublin. Radical is looking after social media and Pembroke Communications has been charged with PR.