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Samsung Mobile goes Big for smartphone launch

Samsung Mobile has appointed Big Communications to handle the retail launch of its new smartphone, the Samsung Galaxy S II, after a four-way pitch.

The Leicester agency will be responsible for in-store point of sale, customer roadshows, call centre activity and digital communications.

"They produced a compelling creative solution that will have huge standout in retail," said Carolyn Anderson, head of channel marketing at Samsung Mobile.

The Samsung Galaxy S II will be available in the UK from Sunday, 1 May.

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