Steve Blakeman, former managing partner at PHD, has been named as chief executive officer for global media agency OMD in the Asia Pacific region.
Blakeman, who helped established PHD in Manchester, has been tasked with leading OMD’s operations in the region, as well as driving existing client satisfaction and growth to enhance the company’s value-proposition.
Blakeman is currently chief integration strategy offices for Asia Pacific at IPG, where he divides his time between Universal McCann, Initiative and McCann Erickson.
Barry Cupples, CEO, Omnicom Media Group, Asia Pacific said, “OMD is a powerful brand that thrives in a culture of creativity and collaboration and a leader like Steve will ensure that the OMD proposition stays at the forefront and helps the industry reach the next phase of development. I know he is excited about that as he sees the future in much the way we do at OMG.
He added: “Steve is a great guy, personable, results-oriented, dynamic marketing professional and his global and pan-regional experience will be an asset to for all of our clients, his team and colleagues. I welcome Steve to the OMD family and I am confident that he will rise to the challenge successfully and drive OMD’s continued growth and ambition in the region,” added Barry Cupples.
Blakeman, who will take up his new role in the third quarter of 2011, launched PHD North in Manchester in 2003 where he was named as Adline's Agency Head of the Year.