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6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Elle Macpherson set for new Walkers TV campaign

A new advert for Walkers will broadcast tonight featuring supermodel Elle ‘The Body’ Macpherson.

Macpherson will appear alongside Gary Lineker in the advert which will make its debut on ITV1 tonight during the Real Madrid versus Barcelona Champions League semi-final.

The advert will see Linker being caught in a compromising situation with his crinkle cut crisps by Macpherson, to the tune of Groovy Kind of Love.

Created by AMV BBSDO, the campaign will be supported through radio, PR and social media activity to promote the Walkers Crinkle Cut Crisps.

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