Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Elle Macpherson set for new Walkers TV campaign

A new advert for Walkers will broadcast tonight featuring supermodel Elle ‘The Body’ Macpherson.

Macpherson will appear alongside Gary Lineker in the advert which will make its debut on ITV1 tonight during the Real Madrid versus Barcelona Champions League semi-final.

The advert will see Linker being caught in a compromising situation with his crinkle cut crisps by Macpherson, to the tune of Groovy Kind of Love.

Created by AMV BBSDO, the campaign will be supported through radio, PR and social media activity to promote the Walkers Crinkle Cut Crisps.

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