Public Relations

Stoves launches campaign for 'Made in Britain' marque

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By The Drum Team | Staff Writer

April 26, 2011 | 3 min read

Cooker manufacturer Stoves is launching a campaign for an official seal of approval to be applied to British-made products.

The campaign has been created by Stoves' PR and social media agency Umpf, which has enlisted MP Shaun Woodward and independent champions BuyBritish to help with the lobbying.

Together they will push for the introduction of a standardised 'Made in Britain' logo. Students at British universities and colleges are being invited to enter a competition to design the marque.

Denver Hewlett, chief executive of Stoves, said: “There is clearly an appetite out there for made in Britain products but the confusion lies in identifying what products are manufactured in the UK.

"A standard industry marque would certainly help the public in their purchasing decisions and it is something we intend to use on all of our Made in Britain products as a result of this campaign.”

Stoves has carried out research, among 1000 people, which appears to support its cause. Half of UK consumers, it claims, are baffled when it comes to buying British and 67% want an official seal of approval.

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Forty percent of those surveyed think HP Sauce (Netherlands) is British-made while 43% said the same of Royal Doulton, which although designed in the UK is now manufactured in the Far East.

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