Royal Wedding

Centrepoint website relaunch to coincide with royal wedding

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By The Drum Team, Editorial

April 26, 2011 | 2 min read

Youth homelessness charity Centrepoint has brought forward the relaunch of its website to make the most of public interest surrounding the royal wedding.

Centrepoint had been set to unveil its new website in the summer but has since changed the date to coincide with the wedding of prince William (the charity’s patron) and to capitalise on public interest.

London digital agency Public Zone designed the new Centrpoint site with the goal of increasing fundraising and volunteering and MD Jonathan Simmons said the change in date was because William is a “huge asset” to the charity.

He added: “Previously, all roads on the site led to fundraising, but the new site tells the story of Centrepoint and gives visitors lots of options.”

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