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Royal Wedding

One in three smartphone users download Royal Wedding app - survey

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By The Drum Team, Editorial

April 25, 2011 | 2 min read

One in three of smartphone users have downloaded apps in connection to the Royal Wedding a poll has found.

The poll, conducted by discount website My Voucher Code, claims the average smartphone user downloaded two Royal Weddings apps each and that over half (53%) would celebrate the wedding somehow.

The survey also found that one in fact of users paid for their app, with the average price being 79p, although less than a quarter (23%) chose to download free apps.

Mark Pearson, chairman of My Voucher Codes admitted that he did not think many smartphone owners would have an interest in the Royal Wedding appears, but claimed that they were being downloaded as ‘virtual memorabilia’.

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