Amtico International PR and social media brief for Grayling
Luxury vinyl flooring company Amtico International has appointed Grayling to deliver a PR and social media programme aimed at audiences across Europe.
Grayling beat off three other agencies for the contract which will see its specialist homes and property team lead the brief, which will include the launch of the company’s new brand identity, as well as promoting its largest product collection across four key territories; UK, France, Germany and Sweden.
Simon Mills, UK sales and marketing director for Amtico International, commented: “Grayling offered the strategic, creative and social media expertise that we believe is vital as the way we engage with our audiences continues to evolve. Their on-the-ground knowledge of local markets and contacts will be invaluable in assisting the continuing expansion of our brands into Europe.”
Grayling head of homes and property, Clare Hindley, added: “Amtico created a brand new category in flooring when it launched 40 years ago and continues to lead the market in terms of design and manufacturing innovation. We wanted to match this excellence by turning the traditional approach to PR on its head. It’s a brave approach and one which Amtico has embraced.”