Triumph appoints Brilliant Media for global online brief

Motorcycle manufacturer Triumph has appointed Brilliant Media to handle a global digital media brief to promote its new 1050 Speed Triple model.

The Manchester office of the media independent has developed digital strategies across seven key territories to raise awareness of the new bike and drive sales.

Patrick Marcus, digital marketing manager for Triumph Motorcycles, commented: “When we wanted to run our first global PPC campaign, Brilliant Media were the natural choice.”

The announcement follows the news that nine of 11 of Brilliant’s board directors have stepped down in recent weeks.