Crabbie's hopes for sunny Easter with new radio ads
Halewood International has launched a new radio campaign and website for its Crabbie's Alcoholic Ginger Beer brand.
The radio ads will run for two weeks over the Bank Holidays and are intended to encourage listeners to get the ginger beers in while the weather is nice.
They feature 'Crabbie's Couple' George and Camilla and will run nationally on Talksport and Forth and Clyde radio stations in Scotland.
Marketing controller Al Cross said: "This campaign represents the second in a series of fully national broadcasts for the Crabbie's brand this year and there are more fantastic initiatives to come."