Ann Summers launches S&M Squeal Deal promotion
Lingerie and sex toy specialist Ann Summers has parodied Marks & Spencer in its latest campaign, imitating the high-street retailer’s iconic meal deal.
The S&M Squeal Deal offers shoppers a starter, a main course and a dessert from a mix and match of lingerie and sex toys in what Ann Summers chief executive Jacqueline Gold calls a “a respectful nod” to M&S.
The Squeal Deal is being promoted online and on vans travelling around London and runs until 2 May.
Gold said of the campaign: “You hear the adverts, you see them and we all know who it is; what we wanted to do was add a naughty twist. We all know imitation is the greatest form of flattery and I hope M&S boss Marc Bolland agrees.”
A statement from a Marks & Spencer spokesperson however said: “Over the last 127 years Marks & Spencer has built up a great reputation for quality and trust in the hearts and minds of the British public. When we believe these values are being infringed, we do whatever we can to protect our brand and our customers. We therefore are taking legal advice with a view to issuing legal proceedings.”