The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

441 Design Edinburgh Zoo

442 completes first stage of design overhaul for Edinburgh Zoo eateries


By The Drum Team | Editorial

April 20, 2011 | 2 min read

Edinburgh Zoo’s redesigned Grasslands Restaurant opened at the weekend - the first stage of an overhaul of existing and new catering outlets at the attraction.

Edinburgh creative agency 442 Design was contracted by Compass Group, who was awarded the catering contract for the eateries at Edinburgh Zoo, to create a design overhaul of the Zoo’s eateries in a bid to boost catering revenue.

442 took inspiration from the main animal habitats represented at the Zoo Rainforest, Grassland, Woodland and Oceans and Wetlands to create themed eating areas designed to enhance the customer experience.

Strong graphics, textures and insect details inspired by the animal kingdom have been integrated into the design, while the redesigned Jungle Foodcourt is expected to be completed by summer.

442 MD David Dunn said of the project: “We believe successful design is about understanding clients' commercial objectives and getting to the heart of what influences customer buying decisions.

“By bringing global grazing habitats to life through design, and exploring how eating is linked to species survival, we will aim to strengthen Edinburgh Zoo's offering as it prepares to maximise on increased global attention.”

441 Design Edinburgh Zoo

More from 441 Design

View all


Industry insights

View all
Add your own content +