Ocean Outdoor is working with HELLO! to create a campaign to celebrate the marriage of Prince William to Kate Middleton on 29 April.
The campaign will begin to run on midday on the day of the wedding, with HELLO! Feeding images from the wedding as they happen through to Ocean’s Two Towers digital outdoor displays, located on the A4 Hammersmith flyover in London.
The campaign will see HELLO! Attempt to reach over 1.1 million motorists who will drive past the company’s two large format screens.
Charlotte Stockting, publishing director for HELLO! Explained that the publication has been ‘synonymous’ with Royalty since its first issue 23 years ago, and that it made sense for it to attempt to capture the event.
The Royal Wedding issue of HELLO! will follow on 1 May with 268-pages dedicated to the wedding.