GlaxoSmithKline is to run two new TV ads promoting its allergy products as the hayfever season kicks in.
The ads will air nationwide for three months from the end of April, representing a media spend of £3.3m - GSK's highest behind the category since 2006.
The two 30 second spots created by Greywill promote the Piri range and a Hayfever Nasal Spray, encouraging sufferers to "act before you react".
As well as the TV ads the Piri brand will sponsor the pollen count on Daybreak. It also has a new website and new point of sale.
Media buying is being handled by Mediacom.