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By The Drum Team, Editorial

April 18, 2011 | 1 min read

Brakes manufacturer Ferodo has unveiled a new brand film as part of its €1m sales promotion campaign.

The minute-long spot, which will be shown online and at trade shows in more than 10 countries, is part of the advertising work being handled by Bournemouth agency RLA.

It was shot by The Gate Films on the Phantom slow motion camera and directed by Tom Shrapnel.

The Gate Films has also shot a series of idents for Lloydspharmacy's sponsorship of late evening drama on ITV3.

A total of 16 idents will run over the next six months.

the Gate Film B2B Marketing

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