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Eurostar begins to introduce new visual identity

Eurostar has started to roll-out its new visual identity created by London design agency SomeOne.

The train operator, which started life in 1994 carrying passengers between London, Paris and Brussels, is refreshing its branding as part of plans to extend its service to more European countries.

Some of its fleet are already sporting the new identity, which will also appear on uniforms, station signage and Eurostar.com.

Nick Mercer, commercial director for Eurostar, said: "We have given a lot of thought to these changes as we recognise the strength of our brand and the familiarity of our logo. Our new visual identity has been researched extensively with our customers to ensure that it captures the key characteristics of Eurostar whilst signalling a new phase for the business."

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