Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Video: Birmingham City Uni launches new campaign

Birmingham City University has launched its 2011 marketing campaign created by Big Communications. Watch the TV ad here.

TV, digital and outdoor ads (pictured) will attempt to show that despite the tumultuous reforms to university funding, higher education can potentially be "a life-changing investment".

The TV ad, written by Leicester-based Big and produced by The Neighbourhood in Manchester, will run throughout this month on Central ITV and Channel 4 in the Midlands.

Kathryn Jones, the university's director of marketing and communications, said: "We believe the sentiment of ‘Upgrade Your future’ will help students understand that by investing in education now, it can lead to a brighter career further down the line.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis