Gratterpalm creates roadshow for Cravendale
Arla Foods has hired Yorkshire ad agency Gratterpalm to handle an experiential campaign for its Cravendale milk brand.
The appointment comes as Arla looks to capitalise on its much-discussed £12m TV campaign, 'Cats with Thumbs'.
Gratterpalm's response to the brief is to create an interactive roadshow which will tour 58 Asda, Morrisons and Tesco stores throughout the North and Midlands.
Shoppers can have their photograph taken on a special anamorphic floor sticker, which gives the illusion that you are surfing with the cats with thumbs when you stand on it.
The photos will be printed instantly for customers to take home in a frame, and they will also appear in a gallery on Cravendale's Milk Matters website.
Gratterpalm has also produced a branded van, gazebo and other signage.
Sam Dolan, senior brand manager at Cravendale, said: "We wanted to launch a quirky campaign that would tie in with the existing TV ad and allow us to get feedback from our customers.
“The photo opportunity will provide the perfect platform to reach out to people of all ages and the live brand experience will also enable us to talk to shoppers about the benefits of Cravendale, promote our current in-store offers and drive traffic to our Facebook and Twitter pages.”