The Drum Awards Festival - Extended Deadline

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By The Drum Team, Editorial

April 13, 2011 | 1 min read

The second phase of a video campaign has rolled out for finance brand Northern Rock.

Created by digital marketing agency Mobious, the original campaign featured 10 animated video guides created for First Time Buyers, running on both the Northern Rock website and its YouTube Channel.

The second phase will feature a new video offering a guide to Cash ISAs.

Andy Tate, customer and commercial director at Northern Rock said: "The savings website was developed with the aim of improving the process of evaluating and applying for a savings product for our customers, and this new guide enhances this further by getting important and sometimes complex information across about ISAs in a straightforward and enjoyable way".