The 60 second Summer TV IRN BRU campaign, by The Leith Agency will roll out from Friday (and run on The Drum website from tomorrow morning.)
So without giving too much away here are a few hints at what you can expect to see when it is finally revealed.
There’s a very tight blue thong
Its pencil is full of lead
In-store activity is key to the campaign and the TV advert...
...as is swingball...
...and a pair of flowery purple wellies