Five teasers for the Summer IRN-BRU TV campaign

The 60 second Summer TV IRN BRU campaign, by The Leith Agency will roll out from Friday (and run on The Drum website from tomorrow morning.)

So without giving too much away here are a few hints at what you can expect to see when it is finally revealed.

There’s a very tight blue thong

Its pencil is full of lead

In-store activity is key to the campaign and the TV advert...

...as is swingball...

...and a pair of flowery purple wellies

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.