First RKCR/Y&R ad for Dreams set to roll out
The first advertising campaign for bed retailer Dreams since the appointment of creative agency RKCR/Y&R is set to roll out.
The campaign, the first since RKCR/Y&R was appointed in February, aims to bring to life the brand’s ambition to help people across the UK have ‘a great night’s sleep’, and marks a shift away from previous price-led campaigns, and includes the end line ‘We won't sleep till everyone’s in their Dream bed’.
A series of accompanying promotional adverts will roll out to support the TV campaign.
Mike Butler, marketing director for Dreams, said: "Dreams has always offered great value and we now want to highlight our ability to match customers to their Dream bed".
The account moved after the administration of previous creative agency Robson Brown, which also lost the media buying account to Starcom in March.