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A Great Day of Sport to be had by Tangerine and Juice digital

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By The Drum Team, Editorial

April 12, 2011 | 2 min read

The promotion of north west sporting events the Great Day of Sport and the Great North Swim are to be handled by Tangerine PR and sister agency Juice Digital.

The Great Day of Sport include the Bupa Great Manchester Run, the British Gas Great Salford Swim and the Powerade ION4 Great City Games, taking place on 15 May.

This will see Tangerine tasked with maximising media coverage around the events, as well as ensuring that people support the programme through either visiting the city or watching the five-hour live BBC broadcast.

Juice digital will aim to engage with the runners and encourage online activity to created ‘noise’ around the event.

Sandy Lindsay, group managing director of Tangerine, commented: “Nova International invented the genre of mass community runs, walks and swims which is now almost universal and the company really knows its way around not only the running of the events, but how to maximise them via media and celebrity involvement. It’s an absolute honour to be working with David and his team to make sure the events and their participants receive the recognition they deserve.”

The British Gas Great North Swim will take place between 17-19 June, with around 10,000 participants expected.

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