Video: Betfred launches new first-person TV ad
Betfred will promote its mobile betting service in a new TV ad launching tonight. Watch it here.
The ad was created by Manchester design and post-production company Editz and has been shot in a similar first-person style to the sitcom Peep Show.
Creative director Rob Pickard said: "We came up with the concept of using a point of view style to show that you can have a bet absolutely anywhere, whatever you are doing. To create the effect we used a 5D camera mounted on a helmet."
The ad will break during the build up to the Liverpool versus Manchester City clash being shown live on Sky Sports 1 tonight.
Betfred's mobile service has been optimised for use on Android, iPhone and iPad.