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SmartFOCUS accepts £25 million takeover


By The Drum Team | Editorial

April 11, 2011 | 3 min read

Bristol-based multi-channel marketing software provider, SmartFOCUS Group, has accepted a £25.3 million takeover by Emailvision Holdings Limited.

The Board of Emailvision believes that combining the businesses of Emailvision and smartFOCUS will further strengthen Emailvision’s position as a worldwide leader of on-demand software for email, mobile and social campaign management.

“We're delighted to have the highly complementary products from smartFOCUS join the Emailvision portfolio,” said Nick Heys, CEO of Emailvision.

“We are equally proud to have the SmartFOCUS team and clients join our rapidly growing Emailvision community. We believe the combination of smartFOCUS and Emailvision is very powerful as this group represents industry leaders who are setting the pace and establishing best practices in online relationship marketing.”

The announcement follows a SmartFOCUS report stating that its profits before tax were up by 78% over the financial year ending 31st December 2010.

SmartFOCUS has pointed to an increased demand for multi-channel marketing software and a number of significant new customer wins including, Stony Creek, PartyGaming and Betfair, as important contributors to its financial success.

Increased social media support, development of the company’s News Media, Retail and On-line Gaming support and the consolidation of its sales team have also been identified as factors.

“We are pleased with our performance for 2010 which saw us deliver excellent progress against both financial and strategic objectives,” said SmartFOCUS CEO, Curt Bloom.

“During 2011, smartFOCUS expects to capitalise on this position with further new products and releases while, at the same time, extending our distribution channels internationally. This progress together with good cash and an excellent team positions the company well for continuing success.

“Since the year end, we have continued to trade in line with our expectations and the board views the outlook for this year with confidence.”

SmartFOCUS provides train of thought analysis, intelligent marketing software and leading edge digital marketing services that give highly intuitive email, RSS, SMS and microsite capability.


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