Haymarket News UK

F1 Racing launches new soft-landing page to boost subscriptions


By The Drum Team | Editorial

April 11, 2011 | 2 min read

A soft-landing page for the World’s best-selling Formula One magazine F1 Racing has been created by Xcetera Media.

The Bath based agency has created the page for the Haymarket owned title, the latest of several created for the publisher by Xcetera in times for the new F1 season to attract new subscribers as well as existing ones.

The soft-landing page will also look to promote the print subscription to the magazine and aim to attract a new type of customer to subscribe to the recently launched digital edition by promoting the benefits of receiving the publication online.

A page for Motorsports News has also gone live, with a third sporting title page also imminent.

Haymarket News UK

More from Haymarket

View all


Industry insights

View all
Add your own content +