Hovis Farmer's race campaign launches ahead of Grand National
The new £3.5million campaign from Hovis featuring a TV ad in which farmers race to promote that it only uses 100% wheat has rolled out to beat this year’s Grand National.
The campaign, created by Dare, highlights that the company only uses British wheat in its bread, and that British farmers will go to great lengths to produce the wheat.
The marketing campaign also includes outdoor, social media, digital advertising, in-store, a print partnership with The Sun and PR support.