New Zealand churches complain about 'disrespectful' Hell Pizza campaign


By The Drum Team | Editorial

April 7, 2011 | 2 min read

An advertising campaign for Hell Pizza in New Zealand has been criticised for promoting its hot cross buns with the slogan ‘For a limited time. A bit like Jesus.’

The Telegraph reports that the campaign features a picture of a bun with an inverted pentagram – a symbol for Satan – on top, instead of a Christian cross.

The billboard campaign is running throughout the city of Auckland and has come under fire from the country’s various Churches which believe it to be ‘disrespectful’.

Warren Powell, director of Hell Pizza defended the campaign, claiming that he could not see how the campaign was disrespectful to religion and added that it may run again next year again.

The Advertising Standards Authority is investigating the campaign having received complaints.

The campaign has also begun a debate on the company's own Facebook homepage.


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