The if agency recruits Llewelyn-Bowen for Matalan campaign

The if agency has enlisted jewellery chain Beaverbrooks and interior designer Laurence Llewelyn Bowen as part of a major in-store promotion for Matalan.

Using Beaverbrooks jewellery Llewelyn-Bowen designed and personalised a flashy Fiat 500 which Matalan gave away as a competition prize.

Jane Moore, account director at the if agency said; ‘Laurence is one of the UK’s most famous designers so we knew he was the right man for the job. Matalan wanted a really engaging campaign that reflected its commitment to design and style so this promotion has worked perfectly.

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