Tetley releases perfume brand extension 'Le Brew'
Tea brand Tetley has launched its own perfume to offer consumers the opportunity to smell of ‘Le Brew’.
The scent, retailing for £15, is being fronted by the brand’s only female member of the Tetley Tea Folk, Tina, who features on the product’s packaging.
The scent has been described as ‘fresh’ and ‘spring-like’ with senior tea taster for Tetley Joyce Muendo explaining that the choice was made to remind consumers of a fresh cup of tea, as well being reminiscent of the tropical scents in the company’s tea plantation.
“We’re constantly looking for ways in which the tea folk can express their own individuality and this seemed perfect for Tina,” added marketing manager for Tetley, Anand Gandesha.