Stella Artois unveils new can and packaging designs
Stella Artois today unveiled a new design for the brand’s full line-up of cans, with the Stella Artois Chalice Can to be rolled out globally in a phased process.
The new cans will roll out in UK off trade over the next couple of weeks, with the sleek, silver cans featuring the silhouette of Stella Artois’ signature chalice glass available in 4- and 10-packs.
The secondary packaging for can packs has also been updated to complement the new can design, and the 10-pack configurations will be a space-saving, easy-open fridge pack titled “Pour le Fridge”.
Stella Artois Western Europe marketing director James Watson commented: “Our fresh new packaging has been shown to increase consumer appeal above and beyond our competitors, while also communicating Stella Artois’ heritage and quality. The new Stella Artois Chalice Can design reflects our determination to raise the bar when it comes to quality and sophistication - the key values that form the foundation of the Stella Artois brand.”