Modern Marketing

Factor 3 creates marketing materials for International Paper's Pro-Design brand

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By The Drum Team | Staff Writer

April 6, 2011 | 2 min read

Paper manufacturer International Paper has launched a range of marketing material, created by Factor 3.

The material will aim to raise the profile of the Brussels company’s Pro-Design brand of colour copier paper.

The development has taken three months, with advertising, sales aids and direct marketing created for the office and commercial printer marketing across the UK and continental Europe.

“We needed an arresting idea that literally translated across country borders into seven languages so our ‘Unbelievable quality’ theme worked perfectly both graphically and geographically”, commented Nick Fairburn, client services director at Factor 3 explained.

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