S&X named UK PR agency for New Balance
Athletic footwear brand New Balance has tasked S&X to oversee its UK PR account and reinforce the company’s profile as a premium running brand.
Following a four-way-pitch, Birmingham based S&X will deliver the communications strategy and media relations for the UK subsidiary of New Balance, having previously worked with the company in 2006 on a European campaign to mark the brand’s 100th anniversary.
The reappointment will see S&X support and enhance continued growth for New balance in the build-up to the Olympics in 2012 through a series of PR activities and collaborations aiming to amplify the ‘Made in UK’ proposition. This will include media activity with New Balance sponsored athletes overseen by UK marketing manager Samantha Matthews.