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By The Drum Team, Editorial

April 4, 2011 | 1 min read

Lloydspharmacy is launching a new TV and national press ad campaign to push its prescription services.

The campaign has been created by TDA and its two, 30-second TV ads will run from today with media planning and buying by Feather Brooksbank.

They promote the pharmacy's repeat prescription service and free medicines check-up.

The TV ads will run until 22 May on ITV1, ITV3, Channel 4, Five and a mix of digital channels.

The press ads will be seen in the Daily Telegraph, Mirror, Express, Mail and Mail on Sunday and a selection of consumer magazines including Saga, Reader's Digest and Radio Times.

Claire Bayliss, director of marketing at Lloydspharmacy, said: "We want our customers to know that whatever their prescriptions needs are, we've got the solutions, and we hope that this campaign will help to strengthen our expert positioning in the market."

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