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Is the 'Hello Boys' Wonderbra ad really the best poster of all time?


By The Drum Team | Editorial

April 1, 2011 | 2 min read

Is this the best poster ever created? Campaign readers and a panel, that included Danny Brooke-Taylor of Dare and Daren Rubins of PHD, which was put together by the magazine say it is. TBWA's Wonderbra ad they believe is the very pinnacle of poster creativity.

In second place of their league was the 1970s Conservative Party 'Labour Isn't Working' ad which was created by Saatchis.

And Caxton Advertising (Who?) only managed third place for its 1914 army recruitment poster 'Lord Kitchener Wants You.' Mind you, since they're all dead they probably won't care.

The Campaign top 10 also included AMV's work for the Economist and TBWA's campaign for Apple. But no doubt many will dispute the huge claim – that when the wealth of the outdoor genre, which ranges from war ads to transport, to cigarettes is taken into account - Hello Boys really is the best poster of all time.

The process behind the project involved the panel creating a shortlist which was then voted on by Campaign readers.

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