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NHS Bunnyfoot User Experience

Bunnyfoot hops off with NHS Direct UX brief

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By The Drum Team, Editorial

April 1, 2011 | 3 min read

Bunnyfoot has been selected as the preferred supplier of user experience services for NHS Direct.

The three year contract, will work across NHS Direct’s digital services and be led by Edinburgh-based Bunnyfoot MD Sarah Ronald (pictured), who previously worked on the re-design of NHS Direct’s online health and symptom checkers.

NHS Direct will identify opportunities when user testing is appropriate, for example when a new service is introduced, and work with Bunnyfoot on the project brief to take it forward.

NHS Direct provides remotely delivered health services to people in England and has user experience at the forefront of its strategic digital developments.

Sarah Ronald, MD at Bunnyfoot said: “We have been working with NHS Direct for the last two years, and are excited to help to continue to shape the improvement of future services for the English population. This is challenging work and done well will help to change the way people think about and gain access to medical information.”

Bunnyfoot’s partnership with NHS Direct will focus on improving access to its health and symptom checkers and Online Patient Decision Aids, which are designed for users with chronic or serious conditions searching for guidance on treatment and tests. NHS Direct users encompass the population of England and range from mums worried about their toddler's temperature, through to young adults who want to quickly check symptoms and older sufferers of chronic conditions who need more in-depth advice and support.

Roger Donald, head of digital delivery at NHS Direct said: “Having Bunnyfoot as part of the consortium of companies that helps us manage our digital services is an important factor in ensuring we provide the best patient experience possible across all delivery channels. We’re all looking forward to the expertise that Sarah and her team will bring.”

NHS Bunnyfoot User Experience

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