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By The Drum Team, Editorial

March 30, 2011 | 1 min read

Taiwan Tourist Bureau has launched a TV campaign featuring animation by Aardman.

The animation was created by London agency Winkreative and features the tagline ‘The Heart of Asia’ with the aim of keeping the country at the front of minds for potential visitors.

The bespoke typeface and the heart logo, as well as the new tagline, featured in the 36 second advert will feature across global communications.

The advert was directed by Tim Ruffle from Aardman Animations.

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