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Red Arrow Entertainment Group to buy The Mob

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By The Drum Team, Editorial

March 30, 2011 | 3 min read

Germany's Red Arrow Entertainment Group has today revealed that it is in the final stages of a 51% acquisition of The Mob Film Company, an independent production outfit in Manchester, London and Los Angeles.

The value of the deal has not been disclosed but it represents Germany-based Red Arrow's first move into the UK production market.

The Mob, run by partners Vadim Jean, Ian Sharples and John Brocklehurst, shoots event drama, documentary and feature films throughout the world.

It has a roster of 12 directors including Paul W S Anderson and will be well known to readers of The Drum for its advertising work.

Sharples said: "We are thrilled to have this extraordinary opportunity to join forces with Red Arrow Entertainment Group, which, under one roof, boasts a world-class and content-focused executive team, an outstanding international distribution company and a unique relationship with one of Europe's premier broadcasting groups."

Under this deal content produced by The Mob will now be sold worldwide by Red Arrow's distribution arm SevenOne International.

And The Mob will work "closely" with Red Arrow Entertainment UK, a newly-formed subsidiary managed by TV industry figures Joel Denton and James Baker.

Jan Frouman, group managing director of Red Arrow, said: "We’re delighted to be building what is a hugely exciting partnership with The Mob.

Red Arrow’s strategy is to invest in the very best talent and The Mob has proven to be outstanding at producing drama, documentaries and cutting-edge advertising of the highest quality. The team also has a deep understanding of new technologies like 3D, which are going to be of such importance to the global market in the future.”

The Mob is planning to open "flagship production offices" in Chelsea, London, with the intentions of growing its commercial arm as specialists in 3D.

One of its latest ads is a multi-million dollar campaign for Deutsche Telekom, shot in 3D by Anderson and starring Oscar winner Christoph Waltz.

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