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Desert Island Discs gets online archive from magneticNorth

Design company magneticNorth has helped the BBC build a new digital archive website for one of the longest running shows in radio history, Desert Island Discs.

The online archive spans almost 70 years of programming and shows every record, book and luxury item chosen by all 2,800 guests since 1942.

Visitors can also listen to classic episodes from the likes of Yoko Ono, Morrissey and Nicole Kidman, as the site features more than 500 audio episodes from the last 10 years.

The site comes in a mobile version so people can listen to their favourite episodes wherever they are.

Steve Grace, commercial director at magneticNorth, said: "The unexpected choices and connections that the archive throws up will take the audience on endless journeys around the site, uncovering the audio archive along the way. This iconic piece of British-ness has now becomes a part of the digital landscape."

The Desert Island Discs archive represents one of the biggest projects magneticNorth has produced for the BBC.

The Manchester-based company handled Doctor Who and Radio 5 Live digital projects last year and is currently working on a new BBC Proms website which will launch this year.

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