Voting system advert is for the 'Birds'

A TV campaign to explain the UK Parliamentary Voting System to the public ahead of upcoming local elections and the referendum is to roll out this week.

From 1 April, ‘Birds’ will run in both 30-second and 20-second versions, introducing a booklet that explained the voting system that will be used to elect MPs to the House of Commons ahead of the referendum on 5 May.

Created by Farm, the campaign will be supported by TV and press activity, and will also highlight the Electoral Commission’s website for further information.

Media planning and buying is being handled by M4C.

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