Voting system advert is for the 'Birds'

A TV campaign to explain the UK Parliamentary Voting System to the public ahead of upcoming local elections and the referendum is to roll out this week.

From 1 April, ‘Birds’ will run in both 30-second and 20-second versions, introducing a booklet that explained the voting system that will be used to elect MPs to the House of Commons ahead of the referendum on 5 May.

Created by Farm, the campaign will be supported by TV and press activity, and will also highlight the Electoral Commission’s website for further information.

Media planning and buying is being handled by M4C.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.