Freshfield has been appointed by Jigsaw Cleaning Systems, a company which provides cleaning products to the healthcare industry.
The agency will handle media relations, community engagement, partnering and social media.
To launch the campaign, Freshfield has developed a blog - cleanleanhealthcare.org - which highlights issues facing healthcare organisations and features regular articles from leading names in the industry, with sector statistics and opinion polls.
James Blackhurst, managing director of Jigsaw Cleaning Systems, said: “The healthcare industry is going through major change which presents challenges for cleaning to be cost effective without compromising quality. Freshfield understood our brief and we are already up and running.”
Simon Turner, managing director at Freshfield, added: “Jigsaw Cleaning Systems has a clear vision and we’re aiming to position it as a leader in the healthcare sector.”
The project is the second recent healthcare appointment for Freshfield, which has also added Springhill Care Group to its porfolio.