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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Eurostar overhauls its brand identity ahead of European expansion

Cross channel rail operator Eurostar has unveiled its new look brand identity, to be launched this week, as the transport firm seeks to up its game in the face of stiffer competition.

The new branding was created by design agency Someone and maintains the familiar yellow text and blue backdrop which has served the firm for the past 15 years, buffing it up with a new metallic sheen.

As part of this reboot the rail firm will also refresh its website, set to go live from April 5.

Liberalisation of the high speed rail route between London and Europe has prompted Eurostar to face up to a welter of competition, prompting its desire to refresh its image as it looks to Europe for growth.

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