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Weber Shandwick appointed by Munich 2018

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By The Drum Team, Editorial

March 28, 2011 | 2 min read

Weber Shandwick has been appointed by Munich 2018, the bid committee for the Olympic and Paralympic Winter Games, to support its international communications campaign.

The bid committee’s MD Bernhard Schwank said Munich 2018 was “extremely happy to be able to work with Weber Shandwick”, the agency having led a 16-month global public relations campaign which resulted in Sochi, Russia being named host city for the 2014 Olympic and Paralympic Winter Games.

Schwank said of Weber Shandwick: “The agency's ability to develop impactful international campaigns, expertise and experience in Olympic and sport bidding, geographical spread we need and strong presence in Munich have been the decisive factors to select it as our international public relations partner and we have been happy with its support around major Olympic events to date.”

Weber Shandwick has managed several campaigns for winning Olympic and event bid efforts over the past 20 years, including Sochi 2014 Bid, Beijing 2008 and Turin 2006.

The agency’s CEO UK and EMEA Colin Byrne said of the appointment: "We are honoured to be engaged to support Munich 2018. Our goal is to provide a winning global communications programme for Munich 2018 and support them throughout their journey across the world. Our Global Olympics practice, which helped lead the past three Weber Shandwick bidding campaigns including Sochi 2014, will bring to bear the best bidding and campaigning experts we have in our roster to support this effort."

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