Video: Betfred launches Super League TV campaign
Betfred has launched a new rugby-themed TV ad to promote betting during Super League matches. Watch it here.
The ad, which shows the tense build up to a rugby league game intercut with action shots, was created by Manchester design and post-production company Editz.
It will run during half-time breaks in live Super League matches on Sky Sports until the season finishes with the Grand Final in October.
"We really wanted to create something with stand out value, something that wouldn't alienate true rugby league fans and something that showed the passion of the game," said Rob Pickard, Editz Creative Director. "To give the commercial a real cinematographic feel, with dynamic action, we shot on a Red Mysterium camera at 100 frames per second."
The commercial was shot at Salford City Reds' Willows stadium and was directed by Andy Saunders. The final gloss was added with voice over by Louis Mellis, the famous voice of the Guinness commercials.