Mobile

IPC Media unveils 24 mobile-optimised sites for its titles

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By The Drum Team | Editorial

March 24, 2011 | 3 min read

Magazine publisher IPC Media has unveiled mobile-optimised sites for 24 of its titles, including Marie Claire, NME and Nuts.

The new sites will allow consumers to browse a multitude of content on their phones, from news to reviews to celebrity and product galleries and thousands of recipes.

IPC Media head of mobile Miles Ross has described the mobile platform as “a vital channel” for consumers to discover and consume the publisher’s titles and content, adding that the launch of the new mobile-optimised sites illustrates “the level of commitment and the speed with which IPC is moving into the mobile space”.

“Mobile advertising is growing rapidly and these new sites will enable IPC to offer a unique audience across this medium,” he added.

The free-to-access mobile-optimised sites are:

• Country Life

• Cycling Weekly

• Decanter

• Golf Monthly

• GoodToKnow

• House to Home

• Marie Claire

• Motor Boats Monthly

• MotorBoat & Yachting

• NME

• Nuts

• Now

• Practical Boat Owner

• Shooting Gazette

• Shooting Times

• Shooting UK

• Sporting Gun

• The Field

• Volksworld

• What Digital Camera

• Woman & Home

• YBW

• Yachting Monthly

• Yachting World

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