A new integrated campaign has launched for Edinburgh’s Quartermile, promoting the business and residential development at a local level as well as targeting buyers of high-end residential property.
The campaign, which includes radio, press, online banners and an email campaign, has been created by Edinburgh agency Story and features a prize draw.
Running for six weeks, the campaign looks to raise awareness of Quartermile as the place to live in Edinburgh by offering the chance to win a ‘48 hour test drive of a luxury apartment’, dinner for two at Hotel du Vin, lunch at Peter’s Yard and entry to Pure Gym; all of which are within the vicinity of Quartermile’s luxury community.
Quartermile sales and marketing director Lorraine Paterson said of the campaign: “It’s important we maintain Quartermile’s strong sales take-up that we’ve experienced over the last two years. To do this we need to communicate our unique community and lifestyle message, not only to potential buyers of high-end property, but also to local residents as the development is very much at the heart of the city. Story continues to help us get our message across by delivering innovative creative and strategic marketing solutions.”
Story creative director Dave Mullen added: “Quartermile is an experience and the easiest way to communicate this is to live it. By giving people the chance to experience Quartermile’s unique attributes the competition effectively highlights them and also creates a buzz within what is a competitive property market.”