UK rapper Professor Green has been signed by Puma as a social ambassador - the latest in a series of brand partnerships for Puma.
The singer, real name Stephen Manderson, is to work with Puma’s lifestyle division, helping to market its events, press campaigns, retail and social media throughout 2011.
Professor Green, who has more than a million followers on Facebook, told Digital Spy that he was “really excited about entering into this brand ambassador partnership deal with Puma and being their first ever lifestyle ambassador”.
He added: “Signing up to the Puma social campaign is the perfect partnership as I am the perfect after-hours athlete, preferring to spend my time in the studio and with friends.”
Other celebrities signed to endorse the Puma brand include Bob Marley’s fashion designer daughter and former track runner Cedella Marley, who is to design Jamaica’s track and field kit for the 2012 Olympics, and Girls Aloud’s Kimberley Walsh who fronts a campaign for the brand's fitness and toning trainer BodyTrain.