H&M forced into Middle East cover up
Fashion retailer H&M has been forced to cover the assets of one of its models, Gisele Bundchen, in a bid to avoid offending local sensibilities in the Middle East market.
Instead of enhancing the model's good looks for shoppers however, the Swedish firm's own Photoshoppers were hard at work adding a series of vests and undergarments in a bid to obscure an eye catching cleavage.
The unsubtle amendments were spotted by an H&M fan whilst browsing a Dubai based fashion and beauty website.
The images were shot by fashion photographer Daniel Jackson.
The photo differences were first noted by La Moda Dubai.