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Hatch hired to launch Rent It Here DVD service


By The Drum Team, Editorial

March 22, 2011 | 2 min read

The Webb Group has hired Hatch Communications to promote its new DVD rental service launching in more than 5,000 convenience stores nationwide.

The Rent It Here touchscreen service will allow shoppers to choose from more than 400 DVD and Blu-Ray titles to borrow while picking up their groceries.

Leeds agency Hatch, appointed after a three-way pitch, will handle a public relations and events programme including a Hollywood-themed launch.

The agency's managing director, Jason Madeley, said: "We look forward to working with The Webb Group to launch this exciting new way to see the latest big move releases and establish Rent It Here in towns and cities everywhere."

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